The Marketing Agency Talk

It used to be quite easy, you know, running a marketing agency. You had to have a creative idea, run a creative campaign and the leads just keep pouring in. But today, lead generation services is a whole different ball game.

In fact, it is made tougher simply by the fact that the Internet has made it “easier” to generate leads. What has happened over the past few years, have been a roller-coaster ride for many marketing agency. Many companies have knowingly and unknowingly contributed to the detriment of this most effective tool. Surely you know what we are talking about here.

Yes, it is the word called SPAM. Once, it was easy to find prospects who wanted a specific piece of information. They subscribed to you, get on your mailing list, and become a genuine lead. Sadly, the over harvesting of such leads have created spam lists and made many people wary.

It cuts both ways. Users are wary of giving out their name and contact, and clients find it hard to get a high quality list. In fact, if you want organic leads (fresh, un-polluted) it is a nothing short of a monumental task.

I found this site called Revenue Farm and they seem to have a fresh approach. For example, if you are looking to create a list of debt settlement leads, they have a method by which they claim to be able to generate fresh leads for you. With the high level of spam and lists that have been created through dubious means, getting a good quality list that is fresh and un-abused is really tough.

Most of the time, if you want to get a debt consolidation lead, good luck to you. That is one of the most hotly harvested area in the online world. Most marketing agencies would be hard put to find a good clean list for that segment. We have not personally tried the services, but if the company keep their promises, then this could be a good source of leads for you and your clients. No harm to give it a shot, and let us know how it goes!