The Marketing Agency Talk

Walked into a mall earlier with no intention to buy anything other than eat my lunch.  Yet, I was drawn to a CD shop due to the crowds gathered outside. Many were queuing up to make a purchase, some holding up a few CDs in their hands. A few were obviously crying.

Ahhh…

The enterprising proprietor placed an extra table outside the shop, piled high with Michael Jackson CDs alongside with some gigantic posters of the King of Pop’s in his heydays.  The speakers were belting out his hits one after another. With a visually long queue and music so loud, it’s no wonder more and more people were attracted to this little shop.

Those slick dance moves. From Taipei to Lima, Shanghai to Mexico City, fans of the late Michael Jackson pay tribute to the music icons by impersonating him and by snapping up anything about him. Michael Jackson could very well be worth more when dead.  Smart merchants globally, like this one , are cashing in from all sorts of merchandises from CD to posters to mugs to black hat to white glove to dark glasses etc etc.

Is this exploiting the dead? Yes but this is still clever marketing. The merchants basically swim with the flow of the tides and stand in the direction of the wind. I see nothing wrong with that. This opportunity is so big and so obvious that I would be totally surprise if merchants retailing in souvenirs and CDs don’t make a move.  Yet again, I’m not surprise if some don’t.

Marketing opportunities are everywhere however, how many people actually sees the wood in the trees? Even if they do, how many take action?