The Marketing Agency Talk

This was the text message that came in earlier:

“OK with design. Except to change 2C to 4C. Hope you can absorb cost in view that we are likely to award you the design job of the XXX event”

This is a trying time for both the clients and agencies, where everyone must manage their cost carefully and wisely. I can understand the client needs to tighten their budget but from which angle should our agency look at this scenario?

1) Why should we be absorbing the cost? They have their headache, so do we.

2) OK, we will absorb the cost in view of the past support of this client. When time gets better, they will surely support us.

3) OK, we will absorb the cost in view that the client is likely to award us the future projects. At least we know that the client will not abandon us.

4) OK, let’s talk to our printer to see if they can help. If the printer can drop his price even further, we’ll do our best to break even and not make a loss.

5) OK, We know the printer is already giving his best price and we are actually putting more time than quoted on this job. The only way is to explain to the client nicely that we cannot.

Actually, we are a little shy to press down the printer’s price. He is already doing his best and squeezing him any further will be a little unreasonable.

Anyone wants to give an opinion?

Tags: marketing cost