The Marketing Agency Talk

A high-quality and unique business card can gain a client’s admiration and respect. Therefore, a well conceptualized and designed business card can efficiently attract potential clients too. This little 90×60 mm card is your first opportunity to persuade and convince prospective clients and existing clients that you and your company are worthy business partners. Your business card is often your first advertisement to people who have not known you previously.

Just how do you make your business card special, unique and memorable? How do you create a high-impact business card?

1. Contact Information
First and foremost, your card must clearly show your contact details. Even if your card is poorly designed, it must allow people to contact you. This seems like a no-brainer, but you would be surprised how many cards placed such information in small 6pt or 7 pt font size or a conspicuous location. Small font size can make the card look spaciously hip but you will also alienate clients who have problems reading (long-sighted). And mind you, these are usually the decision makers.

2. Size
Size deserves a mention. The usual card stays within the 90×60 mm dimensions. I once received a card that could not fit into my card holder. I had to trim off at least 3mm to have it fit. I’m sure you wouldn’t want your card (company) to be trimmed off. It’s very a very “un-auspicious” beginning to your business relationship, don’t you think? I would imagine feng shui practitioners will likely faint.

3. Product Details
Should your business card double up as an advertisement to promote your products and services? It all depends on your preference, but why not? The front of the card will list your organisation as a translation service company. So, you can list down the language proficiencies you have such as Chinese, Spanish, Malay, Indonesian, Latin, etc, on the reverse side. You can also list your by-product or services. For example, you can state you also provide copy writing, copy editing and proof reading services if you offer them.

4. Look and Feel
Unless you have a creative flare, hiring professionals to work on the design will minimize design and printing errors. Choice of fonts, graphics, colors will have an impact on the overall impression. More importantly, you’ll need a concept and design that is in harmony with your business and industry type. For example, if you provide financial consultative service, you can forget about using flamboyant designs and colors that are more usually associated with lifestyle products/services.

If you don’t know what you like. Go through your card holder and separate the cards into 2 categories - Like it and Dislike it. Scrutinize them and try to figure out what you like and dislike. When you have some idea, you are ready to talk to people like us to help you expand your idea further.

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