The Marketing Agency Talk

“If I had to sum it all up, I’d say there are three breeds of account executives: the play-it-safe-and-by-the-rule-book transmitting agent; the neutralist, who’s never quite sure from one day to the next of his role in the agency-client relationship; and the truly creative account man, who may never write a line of copy in his life, but who, in his own way, is every bit as creative as the finest copywriter in the business.”

Emil Mogul (1960), ad executive, quoted in James B. Simpson, Contemporary Quotations, 1964, Binghamton, NY: Vail-Ballou Press, p. 84.

#3 - That’s where all AE should be.

Designers and Production folks really hate it if their AE is an air head who merely acted as the client’s mouth piece.

Equally frustrating is the blur type who cannot value add and merely serve as a co-ordinator between the agency and the client.

If you are an AE reading this, read Mongul’s words again and decide where you are now.