The Marketing Agency Talk

“The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a ‘problem account’ but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.”

Leo Burnett, quoted in 100 LEO’s, Chicago, IL: Leo Burnett Company, p. 75.

No client should be seen a problem. However, their problems can be our concerns. We are the problem solver and that’s what keep us in business and them as our clients.

We are inviting unnecessary stress and telling the universe that we don’t want business if we think and regard our client as a problem.