The Marketing Agency Talk

Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
Jay Abraham

This quote is especially interesting as I was sparring with a friend over lunch earlier. I said a founder of a company has to be a great salesperson. She disagreed instantly. She declared that though she is the CEO of her company, she believed that her strength is not in sales. She preferred to leave that to her sales director and the sales team.

I told her sales is everywhere, in fact, omnipresent. Everyone is a salesperson from birth. A conversation like what I had with her is a sale. If she bought what I said, she is a buyer and I am the seller. No matter where we are in life, each and everyone of us is a salesperson. A baby cries or smiles to get attention and the parents will scramble to satisfy the little tot’s needs. In the workplace, We have to market ourselves in a job interview to land ourselves a job. We have to sell ourselves to qualify and justify why we deserve that promotion better than Tom and John. To have a life partner, we have to convince our significant others to believe that we are the real deals. The list goes on and on and on like the Energizer Bunny.

Basically we need to market and sell ourselves as long as we are breathing.