“Marketing is what you do when your product is no good”
~ Edwin Land
I so, so, so disagree with this statement.
Coca Cola has a winning formula.
McDonalds is a fast food joint successfully run by kids.
Nike is doing it’s stuff everywhere.
Nokka connects people around the globe.
Fedex lives to deliver.
Let’s not talk about whether the acids in Coca Cola will wreck havoc in your tummy and if McDonalds’ burgers and fries cause obesity. Let’s not debate if Nike really has a winning spirit, if Nokka is the best or if Fedex’s overnight delivery rate is at 100%.
Let’s just discuss this: Should these wonderfully successful companies stop marketing and advertising because they have already proven that their products and services are good?
My humble opinion is they should carry on marketing and advertising, and step up if they can. Why?
So that consumers know more about their products’ and services’ goodness. That will allow the consumers to make an informed decision.
So that they can continue to sell and make a profit and feed those thousands and thousands of people in their payroll and thereby keep the economy wheels moving in these hard times.
Like John D. Rockefeller said, “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”
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Marketing is to be done no matter whether your product/service is good or no good. However, marketing becomes even more important and urgent when the product/service is inferior.
Although you make a valid argument, spell check would help it come across much more professional.
Hi Meg
Point noted with much appreciation.
Mat