The Marketing Agency Talk

We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn.
- Andy Travis

Everyone who works in the creative realm know that … or should know that.

Seldom will one single advertisement make a product and its owner a household name. Even if it did, it will take other marketing efforts (advertising, promotions, public relations, sales, customer relations management) to sustain that glorious position at the pinnacle. Sadly, many marketers fail to understand that marketing and advertising is a continuous process. You may stop marketing a while to take stock what’s happening. And, when you got an understanding of the situation, you will have to re-look and possibly re-work the strategies and tactics to meet new demands and new challenges. LIke the Energizer Bunny, marketing should be kept going, going, going and going - even during hard times. In fact, when the goings get tough, the tough will be the one that is moving ahead, not just moving along.

We are in recession … and some might even said we are in depression because the gloom on our faces and the lightness of our wallets said it all. So, to spend or not to spend, is indeed the question. To live, we got to have air and water to survive. In business, marketing and advertising are just like air and water. You might get terribly sick with little air and little water but you won’t die. Don’t choke yourself to death by not marketing and advertising during this tough time. Seek out those methods that costs little or no money. You know, words of mouth, email marketing, referral program … …

Just do it.