Marketing Quote 9: What Helps People, Helps Business
Jul 21st, 2008 by MAT.
What helps people, helps business.
~ Leo Burnett
Isn’t that profound? Many of us developed and created a product/service to sell in order to make a profit. In our own urgency to sell to pay our own bills and create our desired lifestyle, we totally omit to serve and contribute. We forgot that our product/service is supposedly to be a solution to the buyers’ problems. Orvel Ray Wilson put it as “Customers buy for their reasons, not yours.”
In order to serve and contribute, our product/service must truly offer values, benefits and solutions. However, that is not enough in today’s world. The old saying depicted that If you make a product good enough, even though you live in the depths of the forest, the public will somehow beat a path to your door. However, in today’s world, we received no less than 4000 (or was it 40,000) message per second. This means, we are not going to remember everything and we are only going to buy what we remembered, knew, favored and resonated with. So, if you want to have buyers in sufficient and significant numbers, you would better construct a highway, or a few highways in order to serve, contribute, sell and make a big profit.
One of the highways is better communication. First and foremost, you must know how to sell yourself and your product. I just learned an important lesson that I shouldn’t tell others something like, “I’m working in an advertising agency”. Why? Read this post from Vivienne who in turn learned from T Harv Eker.
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You make two very good points. In today’s cluttered environment, your message must stand out or it will get lost quickly. I always advise clients that to find good messages they need to ask themselves which messages do they remember at the end of the day. Why does that message stand out in their mind? The second point is that a product or service must offer value. Products or services which do not offer value may sell for a short period of time, but they will never establish a lasting presensce.
Thanks for your comments, Ron. Appreciate your visit here.