http://www.marketingagencytalk.com/marketing/148/marketing-quote-1-we-sell-hope/ Marketing Agency Discussions - for those in marketing Tue, 06 Jan 2009 06:55:27 +0000 http://wordpress.org/?v=2.6.2 http://www.marketingagencytalk.com/marketing/148/marketing-quote-1-we-sell-hope/#comment-3750 MAT. Sun, 15 Jun 2008 04:19:55 +0000 http://www.marketingagencytalk.com/?p=148#comment-3750 Yup. Agreed. Benefits vs Features, the former will always win. Yup. Agreed. Benefits vs Features, the former will always win.

]]> http://www.marketingagencytalk.com/marketing/148/marketing-quote-1-we-sell-hope/#comment-3749 Ron Meledandri - Sentra Business Solutions Sat, 14 Jun 2008 19:31:32 +0000 http://www.marketingagencytalk.com/?p=148#comment-3749 No matter what the product or service, it is the benefit that must be sold. No one a great suspension sytem in a car, they buy the smooth ride. No matter what the product or service, it is the benefit that must be sold. No one a great suspension sytem in a car, they buy the smooth ride.

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