The Marketing Agency Talk

Jacob Cass of Just Creative Design had written a very interesting post where he singled out 15 tell tale signs that a graphic designer isn’t above the mark.

If you are a designer, I’d suggest you hop over there right now to see if you have made some of the “mistakes”. Here is a short list of sample:

• He queried if Helvetica is over used with an “Argh”.
• He pointed out that leaving 2 space after a full stop is simply bad practice.
• He said automatically centralized text looked uninspiring.
• He was adamant that underlining is never to be used as it is “the most redundant thing you can do in life.”
• He highlighted that hypen is a typewriter habit.

Well, one’s meat is another’s poison, you might not agree with Cass’ opinions totally. I’m sure that’s perfectly all right with him; graphic designers can choose to take it with a pint of salt or a spoonful of honey. After all, the guy is entitled to his views. Personally, I agreed with Cass on point 11 and 14. Embossing text with drop shadow and all upper-case text made reading difficult and unpleasant, and so dated.

Whether you are a designer or a copywriter, whether if you are from the agency’s side or the client’s side, it’s great to check out a seasoned designer’s opinion and read the excellent feedback and comments his post had generated. You might learn something new.

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