The Marketing Agency Talk

Marketing brochures are very effective tools to to advertise and promote your goods and services. Most, if not all, business owners and marketers know this as a fact. Your marketing brochures help to differentiate you from the rest of the pack, catch the attention of your target clients, make a sale, and generate repeat business from your customers.

Many understand the importance but do not understand the difference between a carefully thought out brochure to one that is randomly put up using DTP by pasting a few pictures here and there. Your marketing brochure should not be seen as a photo album, and it is not supposed to be a picture book. Sure, a picture tells a thousand words. Yes, the pictures will showcase the merits of your products. However, do you know what’s the messages that your intended audience get? Is it the right perception you want them to have? Did you manage to convey that you are the problem-solver to their problems?

I’m just increasingly frustrated with non-marketing folks telling me that they don’t need to pay an expert a few hundred bucks to have a “professional brochure” done. They spoke of the words “professional brochure” with such scorn and disbelief that I didn’t bother to explain and clarify. I know my team don’t write fluffy and empty words. I trust my team to better than put pretty pictures for the sake of beautiful faces with long legs. I credit my teams to create sales and results for my client than to squander money off such unenlightening folks. Call me high and mighty but I really don’t want to waste energy to such undeserving people. Our paying clients deserve our full attention to get their cash registers ringing non-stop.

I’m not saying that a self-created marketing brochure will be lousy. What I really don’t like is that these people undervalue professional services. We get paid because we are skilled in what marketing, copy writing, design and media placement. Perhaps they were misled or worse, squandered by some black sheep in the industry. If so, I just hope they will give us and themselves a second chance. Oh Oh, I should have bothered to stay and explain.