The Marketing Agency Talk

Here is an interesting question for all of you. When you have this killer headline, but somehow, your client disagree, what do you do?

Besides the usual discussions about the effectiveness of long vs short headlines, sometimes, the mere change of a single word can totally destroy the impact of a headline. In such cases, do you stand your ground?

When we say “the customer is always right…” what does it mean in this context? If the customer really is always right, then why would they need a creative marketing agency in the first place?

It is always good to have this debate in your own team before facing the client.