The Marketing Agency Talk

My friend works in a financial institution and his boss wanted the IT department to DIY the corporate website. Naturally, they surfed and shopped around for good financial sites to model and emulate. They showed me some sample sites and the one they built. I was pleasantly surprise that they did a remarkable job as amateur webmasters. I was attracted by one of the sample sites they used, MagicLoans.

This site distinguished itself from similar sites offering Home Loans, consolidation loans and secured loans. It still spots a neat, corporate structure, but the cheerful orange hues brighten and lighten the entire ambient. It is not as sombre and severe looking compared to the commonly seen, navy blue financial sites. This site exudes a homely warmth and cozy feeling, which will work very well for a couple looking for home loans or a woman executive looking for some forms of financial help. Unconsciously, their target audience forms good impression. If they read further and found the site does offer what they want, it’s highly likely that they stop shopping around and enter an online transaction with MagicLoans. Colors can do wonders. This is why many retail shops use bright or funky colors to induce the correct emotion that will eventually lead to a sale.

A photograph tells a thousand words. I like the down-to-earth talents MagicLoans selected. Some advertisers made a mistake by choosing the most attractive and stunning guy and gal but they might not struck a cord with the target audience. If I want to get a home loan, I like to see an ordinary looking couple like those in my neighborhood and not a Mr and Mrs Tom Cruise look-a-like. The photographs and the orange colour made a deep impact on me.

Functionally, I like the calculator where MagicLoans tell me my repayment every month. However, I was disappointed withe one of the most important segments - Customers’ Recommendation. There were a few positive feedback but I have no way to tell if these were genuine. I don’t know who is “Miss Lake from Lincolnshire”. There is no photograph and no website URL. Here, even a lousy snapshot of Miss Lake and a senior management will work. In fact, it may make it even more credible as the photograph was not so poised and polished.

Well, overall, MagicLoans did a good job.