The Marketing Agency Talk

Why do people go networking parties? Collect name cards. In fact, a friend just told me his new boss asked him to do exactly that this evening at a client’s new product launch.

Why?

- you need to know more potential customers
- you need to know more people who knows your target audience
- you need more business
- you like to increase business volume
- you like to increase profit margin

The list goes on and on.

<But what happened after you collected the cards? Do you leave the stack in your drawers ? Do you still remember when, when, how you got those cards after a few months? Do you key these information into your computer? Do you make them into your money churning list like the internet marketers said?

If you don’t have the luxury to hire a personal assistant, get a cheaper alternative like the business card reader. If you are an employee, this might be another electronic toy but as a business owner, this is one of your working tool. What I like about this model, Scan2Contacts from ScanShell is it can integrate with your Microsoft Outlook and scans those important information directly into your Outlook.

With the information in the computer, think of the wonders you can do with them. You have a ready list if you are doing internet marketing. Even if you’re more comfortable with offline marketing, you can do lots of email marketing and direct marketing with the stored data.

A digital photo frame can be your advertising panel. A T-shirt can be your walking brand ambassador. So can a business card reader. Technology brings forth lots of new inventions and innovations, it’s up to us to use them in a creative manner

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