The Marketing Agency Talk

Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to.
~ John O’Toole

How true. Maslow had already said in his hierarchy of needs pyramid that our needs are really basic but our wants are boundless.

Come to think of it, after we have our food and shelter, we NEED little else. We don’t need Sony walkman, Mac Apple , Prata handbags and lots of the nice to  have. However, we want to have them because they made us feel really good. Ego? Greed? Whatever. Our wants are limitless and that’s what oil our engines to go for that higher certification, climb further on the corporate ladder etc, etc, etcf. We are greedy for love, fame, power, money, success, this and that and lots of things.

Yes, we can be sold on what we want but we may not pay what we need.

Honestly, I don’t know.

When “Get Google Ads For Free” was launched in 2007, it raised quite a lot of eyebrows. Many rushed to buy Dr Jon Cohen’s secret weapon while others called him a fraud. Today, a fellow blogger asked me for my opinion. I said I have absolutely no idea. Together, we googled for more information but found very few feedback, critique or reviews. That is strange especially when “Get Google Ads For Free” is the top selling product at ClickBank. Perhaps you can tell me if you had used the method developed by a Dr Jon Cohen.

According to this website, Dr Jon

Eliminate over $87 million in otherwise paid-for and PPC ads at Google™ and other search engines over the course of about 9 years now!

Generate over $314 million in product sales as a result of this incredible savings!

Acquire a personal wealth of more than $68 million! (Net)

Start and develop 16 online ventures of his own.

It also claims that

Dr Jon’s system is very unique to say the least, and allows for the elimination of advertisers having to suffer the burden of costs of their Google and otherwise paid-for search engine advertising expenses! It can even create many additional streams of income flooding money directly into your pocket very quickly!

My friend is an aspiring internet marketer, so do share if you have some information to share.

If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.
~ Unknown

Whoever said this, said it really well. Because so many people thinks marketing is just about advertising. All I like to add, on top of what the unknown writer had said, is that marketing also involves customer relationship management.

With more things having less or losing their differentiating values fast, CRM is the one thing that can help to garner customer loyalty.

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
~ Jay Conrad Levinson

It is so strange that some merchants put up an advertisement in the press or printed a marketing brochure and they considered that they HAD done enough marketing. Marketing is not about advertising alone. Marketing embodies advertising, promotion, public relations, media relations, customer relationship management and sales. They must pause to reflect ..

Did the ad received the desired results?

Did the target audience likes the offering?

What else can I do to increase the “wow” factors?

What else can I eliminate to make the returns higher and the cost lower?

Have I engaged and leverage on the media?

When the customers come, are they happy with the treatment received?

What can I make them happier with post sale activities?

Marketing is indeed a process and there is no end to marketing.

According to this site, Britain is considering to make the cigarette pack in black and white with just the brand name. The Brits believed that a less attractive package will deter the young people from picking up the unhealthy habit of smoking.

Honestly I have my doubts. Sometimes people smokes because of peer pressure. They don’t want to feel left out when everyone else in the clan smokes. Smoking is an act of “coolness”, a symbolic behaviorism that say you are a grown up who have seen the world and an attitude of gungho-ism that silently emits the air of “I dare and I don’t care”. When smoking becomes a sub-culture, will a simple change of packaging help? Will a step-up of anti-smoking propaganda from the government and health authorities help? It will, to a certain extent to the young generation who have not picked up smoking. It will not to the die-hard smokers.

Let’s see whether the Brit will enforce the black-white packaging proposal

Tags: Black & White Packaging on cigarette packs